SASSAFRASS LIQUOR

Sassafrass is a personal project I created. I envisioned a unique, sassy line of vodkas made for women and created by two sassy women. I imagined that he brand needed bright, punchy colors and a fun name to match the attitude. Therefore, the brand Sassafrass Vodka was born, emulating all of these ideas through color, font, and custom illutstration in the packaging and branding system.