SUMMERGOLD CUSTOM airbrush tans

Summer reached out to me about a custom airbrush tan salon that she would like a logo for that would be opening in 2022 in Munster, Indiana. After researching and analyzing competitors in the area (as shown far below), I created a few options of routes the look and feel of the logo could go and showed how drastically the color scheme stands out when compared with competitors (shown bottom right far below). We narrowed it down to the below moodboards, logos & color palettes. You can see that Summergold stands out significantly from the competition in the area. Below you can also see a few of the merchandise items that may be offered at the store in the future as well as some of the secondary logo color combinations.